In the world of advertising, one of the most important factors to consider is reaching out to as many consumers as you can in one broadcast. The success and efficacy of an advertisement greatly rely on the ability to create an impact on the minds of consumers and to possibly influence their buying preferences. Of course, it would naturally follow that the wider the market coverage, the more people you can probably persuade to buy a particular product or subscribe to a service.
Radio is certainly one of the cheapest engines in the world of advertising that offers a very wide scope in terms of coverage. That is why highly competitive business companies use radio to create a stronger brand recall, along with TV and print media. However, recent developments in radio service technology have introduced satellite radio communications. There are apparently a growing number of individuals in America who are willing to pay monthly to subscribe to uninterrupted radio broadcasting in virtually any part of the world. This means no commercials or any advertising in satellite radio systems.
What does this mean? With the availability of a new alternative to commercial-ridden radio stations that we all have come to know, people are hastily dumping their conventional radio systems in favor of the radio programs and music streaming free of advertising in satellite radio. This is certainly hurting not only the advertising companies but also the radio stations as well who are getting much of the revenues in the commercial contracts they have. A number of satellite radio subscribers are not solely residential owners, but the service providers have also made arrangements to install the radio system in most modern cars. Apparently, more and more people would want the advantages offered of having no advertising in satellite radio systems.
This is certainly a big shift in the marketing trend and development in the radio communication industry. Advertisers, companies, and radio stations are faced with great challenges as to how they would overcome this seemingly difficult quagmire they find themselves in. No advertising in satellite radio systems has truly made a great impact in business and on the consumer public as well. Unarguably, advertising is still a very important element in the success of any business or product brand. The significant loss of highly effective media for reaching consumers will certainly have a detrimental effect on all their advertising efforts.
