Electronic mail abbreviated e-mail, or email is a method of composing, sending, and receiving messages over the Electronic Communication System.
The enormous development of the Internet has enabled emails conveying useful information, to be transmitted simultaneously to several recipients worldwide in a matter of seconds. The Power, Reach and Sophistication of Emails are such that it has become the most inexpensive and effective way to promote your Internet Marketing Business.
Building opt-in lists have become part and parcel of the ritual of Internet Marketing today. Let’s see what exactly the emails do to help the Internet Marketer?
1. I am right here.
Emails remind people that you exist, that you are right here, and that you are a living entity. It further helps to project your image and personality. It is nothing but natural that people tend to forget you after some time and reminding them by email without harassing them is a way of ensuring that they remember you, your product, or website.
2. Traffic to your Website,
Email is acknowledged as the most effective way to drive traffic to your site. It is the email that keeps your clients and prospects returning to your site. This traffic without question is the very lifeblood of your Internet Marketing Business.
3. Building Awareness.
One wonderful aspect of the email and used all too often by the Internet Marketers is to Alert Customers, clients, users, and friends of products, articles, and events. In addition, the email alerts, play a prominent role in the promotion of new products and technologies.
4. Building Trust and Confidence.
Sending emails is not a one-off action. In addition to reaching out to customers, it is also used to follow-up customers. Confirmation emails have become the norm today, especially after orders or subscriptions are placed. Over a period of time, these email messages build trust and credibility between the parties concerned.
5. Building a feeling of Togetherness.
Receiving regular emails from organizations and groups makes you feel wanted and creates a bond or feeling of togetherness with that organization or group. Even if reciprocal action is not seen immediately it will ultimately create a bond if your emails are handled properly.
6. Sharing of Emails.
Another great advantage of emails is that it can be shared. Special promotions or informative content in Newsletters or emails are quite often circulated among friends and the end result is more traffic. Tell a friend images on websites to induce visitors to websites to send email messages to friends informing them of their newly discovered product or information.
These are some main benefits enjoyed by Internet Marketers but unfortunately, the use of emails is today being threatened by spamming i.e. sending of unsolicited emails. It is hoped that technology will catch up with them before long. Nevertheless, Internet Marketers continue to send millions of emails every day with even more added sophistication such as embedded pictures and music.
Today the email has become such an inexpensive powerful medium of communication that it has become a reliable friend and an excellent indispensable tool for Successful Internet Marketers.